Segment, target and position yourself on the market: these are the three elements of the STP model which allows you to approach the customer in a targeted way, providing personalized messages for each of the identified targets.

This approach is typical of a communication focused on the client rather than on the product; starting from the target audience, WINKONSULTING helps companies create a communication strategy that makes customers feel understood.

The segmentation phase consists of dividing the market into distinct subsets. In the targeting phase, the subsets of interest are selected and studied to identify the most attractive ones. Finally, in the positioning phase, an attempt is made to occupy a place in the customer’s mind with targeted actions, also and above all with respect to the competition.

The action of WINKONSULTING reaches every level of planning and implementation of strategies, so that the company never loses sight of its objectives and is able to achieve them in the shortest possible time with maximum profits.